The design process is crucial to any business, whether it is creating a simple company logo, or the design of an entire corporate campaign. Once your business is up and running, any form of corporate identity will act to represent the company visually creating a brand. If you look at big corporate companies you will notice company branding stands the test of time for many years before it is appropriate to re-develop. Many companies never change their logo design dramatically but only make the smallest of changes to keep the design looking fresh. It is worth taking time and not rushing a company logo or corporate identity design as your design will represent your company and be around for a very long time. Logo design is creating a unique symbol / graphic to reflect your companies image and vision. A successful logo becomes a symbol of your companies identity, shows your professional and should be used on your on business cards, letterheads, compliment slips, vehicle signage or website. When you choose to have a logo designed ask for a few different designs to choose from, each logo should have its own character and style. Giving you the best options to suit your needs. ...
Learn MoreJust the other day I received a question on Twitter from Adam at Design4Love: “Hi.. how are you? Do you have any tips for me how to get into the UK design industry (Other than sending applications to agencies). Thanks!” Which got me thinking about how difficult it was for me and some of the fellow graphic design students I studied with to get a job in the design industry back in 1999 (yes that long ago!) straight out of design college. I snapped up a job with a Central London design agency in Soho within 2 weeks of leaving college but looking back it wasn’t really the right job for me then. Though just 13 months later I changed positions and worked for a great design agency based in London Bridge and learned a huge amount as well as working on lots of different types of projects as a designer. Anyway competition was fierce then BUT the amount of graphic design and other design courses available in art colleges and universities up and down the college has grown hugely since then. So here are a few tips on (like Adam asked) “how to get into the UK Design industry” The Portfolio: Having a great design portfolio is a...
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