Vinyl banners have really taken an exciting leap in the last decade or so. Gone are the days of plain, unexciting banners that took hours to produce and were a pretty penny to make. The introductions of the digital medium and the images that go with them have made for bright, exciting banners. Large format digital printers allow for full colour images and vinyl lettering can really look great, though there are often discrepancies in the quality – much of which is caused by incorrect imaging being used. Choosing the right image format can make all the difference to the quality of the PVC or vinyl banner –so, what do we recommend? Vectors – Sometimes these are also called EPS or PDF extension files and these are used for a range of different images. The thing with vectors is that they are based on mathematical formulas and so they can be increased or decreased in scale perfectly, without any negative effect on the image. Vector files are used in the business name or phone number, as well as in the logo. These files can be blown up or shrunk but the quality will always remain the same, making them ideal for a variety of applications. TIFF &PNG – If...
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They say that content is king and this is amazing because we can all put words onto paper. We learned how to write in school and even if you’ve forgotten how to do it without a handful of spelling mistakes and bad grammar it will only take you a few months of practice to rediscover the basics. This means within a short amount of time people can have a website up and running, but is this enough for a business to have great success? Is the written word all you need? You’ll soon discover it’s not and if you want your site to take off you will need a great design. Everything about a website needs to be visually beautiful because it doesn’t matter how great your words are if people don’t think your website looks equally as good. There are lots of reasons why this might be, but at the end of the day you need to maximize your chances of success and if you’re challenged when it comes to design work you might need to hire someone. Let’s look at some of the jobs you might need them to do. Start with the logo The logo is one of the easiest things you can design yourself and...
Learn MoreMost people who start building an online business are not professional designers. Most of them also happen to be poor, or just don’t want to invest money in their business when they’re starting out. Can you see how this could be a problem? In the olden days you could get a website built by someone who knew what they were doing, or you would have to go without. These days it’s all too easy to set your own website up and it means there’s a lot out there where the design is terrible. You don’t have to spend thousands on your design if you want to build a business, at least not in the beginning, but you do need to understand a few things about design if you want to succeed. There’s a few websites that become a superstar even though they have a rubbish design, but you could sit and wait for years thinking it’s going to happen to you. Keep these in mind and get them fixed if you’ve messed them up. It’s your future business that’s at stake. Choose a good theme The difference in price when it comes to themes is minimal, but if you choose the right one it can be...
Learn MoreWhen it comes to branding, businesses tend to have trouble deciding which portion deserves the most attention. Some feel as if their logo is the most important while others feel as if the tagline will be the key reason people choose their company. The truth is, while the tagline and logo are important, one element is even more important—your color choices. That’s right. The colors that you choose to represent your business will have a bigger effect on your customers than any other piece of your branding elements, and here’s why. People are influenced by color. Most consumers are visual individuals, which means that they will choose a product or service based on the choice of color used in the marketing collateral or packaging. In fact, 92.6% of people said that the visual effects of a product or service have a bigger influence over their purchasing decisions than touch, taste and smell. If you’re not choosing the right colors, then you could be losing business. Color increases brand recognition. Branding your business is important, and having that brand recognized is the best way to increase customer loyalty and trust. When your company chooses the right color for your branding efforts and then stick to those color choices for all...
Learn MoreRebranding is a great way to give your company a new and fresh look. Many companies don’t realize that their dated logo can be harming their business. Unattractive and outdated logos can make consumers think that your business is old and outdated, and they will be more inclined to make purchases from companies that are new and exciting. Some companies, like Nike, will probably never rebrand their logo because it’s simple and can stand the test of time. Other companies are not so lucky and will need to update the colors, font and overall style. Microsoft recently underwent a logo modernization. They went from a plain black and italicized “Microsoft” and added some color and design elements to spice things up and give the brand a more modern feel. The St. Louis Cardinals also updated their logo in 2011. Although it stuck close to the original, it still made changes that gave it a fresh feel. Why do companies modernize their logo? Most companies modernize their brand for one of two reasons: either their branding is very old and outdated and does not keep up with the times, or their old logo does not highlight all the qualities that the company now possesses. For example, a company whose logo...
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