Rebranding is a great way to give your company a new and fresh look. Many companies don’t realize that their dated logo can be harming their business. Unattractive and outdated logos can make consumers think that your business is old and outdated, and they will be more inclined to make purchases from companies that are new and exciting. Some companies, like Nike, will probably never rebrand their logo because it’s simple and can stand the test of time. Other companies are not so lucky and will need to update the colors, font and overall style. Microsoft recently underwent a logo modernization. They went from a plain black and italicized “Microsoft” and added some color and design elements to spice things up and give the brand a more modern feel. The St. Louis Cardinals also updated their logo in 2011. Although it stuck close to the original, it still made changes that gave it a fresh feel. Why do companies modernize their logo? Most companies modernize their brand for one of two reasons: either their branding is very old and outdated and does not keep up with the times, or their old logo does not highlight all the qualities that the company now possesses. For example, a company whose logo...
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Have you got a great logo on your website, or is it absolutely terrible? If you did it yourself it would probably be a good idea to ask someone else what they think of it, because we are often unable to see the faults in something when we did it ourselves.vAsk someone who doesn’t love you, so not your mom, because they will tell you how nice it looks to spare your feelings. That’s what moms do and it’s lovely, but it’s not exactly going to guarantee you have a kick-ass logo. The perfect logo may only be a dream, but you have to make sure it’s amazing. Something that everyone will love when they land on your website. If people don’t like it they can be really put off. They will think you are not professional, which in turn means they don’t trust you enough to buy from you. They won’t have a happy feeling when they read your stuff. If someone loves your design, and that includes the logo, they will feel a lot more comfortable on your site. We need to go over some basics about how to design the perfect logo. Get someone to do it This first option is going to cost you money,...
Learn MoreBeing a web professional, I am always on the look-out for ways to build and enhance my skills in order to create a better product for my clients, as well as to save time in the process. A tips checklist can help you to quickly reference various shortcuts and tricks along the way. Domain names 1. Make sure the domain name functions both with the www and without. 2. It’s a common website design convention to reserve the subdomain (eg: help.tentips.com) for your mobile gadget. Although, it’s actually cheaper and as widely known as the top-level domain .mobi 3. The greater majority of the general public seem to only recognize .org .net and .com however it is worth checking the availability of all the top level domains if you are going to be branding your name. 4. Don’t use hyphens in your domain name: eg: website-hotline.com 5. Using domain hacks such as del.icio.us is a good tactic, even though it’s harder to spell, it can be a great option if your preferred name is not available. 6. If you’re looking to grab the attention of a local market, it could be worth your while to grab a country code top level domain name. If you’re in Australia, a .com.au...
Learn MoreEvery year there are new web design techniques and features that are brought to the table. Some only last a short period of time, while others are bound to stick around for the long haul. 2012 has been a very interesting year for web design and today we are going to discuss some of the latest trends. You may want to consider adding them to your website. Responsive Web Design The internet is becoming more accessible all the time and with so many new ways to use it, web designers have no choice but to come up with new ways to make everything work beautifully on every device. In the past, the only place one could access the internet was via a computer. This made web design simple because designers only had to worry about making a site that worked well with one type of device. Today, your site is going to go much further if it is accessible on computers, cell phones, E-Readers and so much more. This is why more and more websites are being redesigned in order to fit this new mold. Mobile Compatibility Many people choose their cell phones to access the internet while on the go more than they do on a computer. This...
Learn MoreIf you own a website, the last thing you want is the visitors to leave your website as soon as they land there simply because of poor website design. There are a number of factors that need to be considered while designing a websites. All your content is useless if it not presented in a nice way. As a blog owner, it is your responsibility to keep the visitors on your blog for as long as possible. This can be achieved by making a good selection of background, providing proper navigation and using the correct size fonts. This post provides detailed information the three deadly mistakes in website design that every webmaster must avoid. Using Obscure fonts One of the common website design mistake is the use of obscure font. This creates problems for the visitors and thus they can get irritated and compelled to move to other blogs. Using weird fonts make it hard for the people to read the text on your website. When we talk about the proper font, the font size is as important as the type of font. You should check different fonts with the particular theme and chose the one that provides the best readability. Another problem associated with using weird fonts is...
Learn MoreThe advent of the Internet has turned the world of publishing away from the volumes of books in hardcopy to the simplicity of having e-books in a flash drive or in one’s android powered phone. Most people but not all enjoy the ease of accessibility and the speed offered by the Internet. When it comes to launching a new web site, most people forget the individuals with disabilities. (Disabilities in this case are not as defined according to medical terms but any physical or mental limitation that affects use of the Internet.) Navigation of websites for them is different and they have to be aided by specialized devices such as voice recognition tools. Whereas it is not possible to place enhanced features on one’s website to aid them, one can make their website user friendly to persons with disabilities to make their Internet experiences both enjoyable and enlightening. Availability does not equate accessibility Web designers undertake their task with the mindset of creating websites whose aim is to provide information to users. On the contrary, the high rankings and viewership means that the information is available. It does not indicate it accessibility. “How easy is it for users to gain the information once they find it?” should be the...
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