Few of us are lucky enough to be proficient at everything we turn our hand to. In fact most of us are good at something but find other tasks a little beyond our capabilities. Some of us find we are naturally gifted at building things with our hands but leave a lot desired when it come to working out a household budget. Others may be better at academic subjects than they are at racing car driving. We are all different, therefore one of the major lessons in life is to discover what you are naturally good at and work to perfect that particular skill. If you accept this advice it stands to reason that you should leave it to specifically skilled people to undertake tasks for which you have little or no knowledge, especially if these tasks are important to the success or otherwise of your business. This brings us to the subject of graphic design. Good graphic design will give your advertising an attraction that will draw people to your message, but it will need a high level of creativity before it will do the job you expect of it. It is this high level of creativity you are looking for when you decide it is beyond your...
Learn MoreThese days, as computing moves more and more into the clouds, for every important (and expensive) design app you have installed on your home computer, chances are there is a free, effective (albeit perhaps slightly simplified) version of it online. These web apps come in particularly useful when you are traveling or away from your own computer. They are convenient, are easily accessible and allow you to road test your designs on the fly. In this article we will suggest five essential web apps that every designer should check out: Loads.in: No matter how beautiful your site design is, you always need to bear in mind how it is going to look through differing browsers and how quickly it is going to load. Compatibility with less popular browsers is crucial and it is absolutely essential that your website is going to be able to render its pages and design perfectly without taking forever to do so. That is what makes Loads.in an indispensable app – it will take your website and analyse its loading speed through a particular browser and from any of fifty worldwide locations. It allows you to check that every possible destination and browser, including tablets and mobile phones, will load your site swiftly and correctly....
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Stock images remain a fairly controversial issue in the world of design. There are some who believe that it is lazy to use someone else’s work, even if it is bought fairly. Maybe that is true; certainly, it is the easy way to generate images for a core design. But there are many reasons that we choose to go with stock photos rather than creating our own. The obvious one is the time and effort that are saved, which can then be put toward the design process itself. This can help to improve your finished product more than if you took the step of taking your own photos, which can be an exhaustive and time-consuming process. If you do choose to use stock, you should always go with the highest quality images you can find. Anything else looks cheap and badly created, and you won’t want to present that as the result of your hard work. Especially since a low quality stock image can take what was a brilliant design and ruin the effect. Here are seven tips on how to avoid using stock images the wrong way, and so corrupting the integrity of your design: 1. Know When Using Stock Is Appropriate Guess what? Using stock images are...
Learn MoreFirst thing first, what do you think is a logo? The simple way that I’d like to put it in is that a logo design is something, which is visual and which serves as a brand representative or identity to your business or company. The thing with logo design is that you cannot just adapt the logo of someone else, you need to make your own and you need to make is in a way that it actually does meet the needs of your business. Remember that above all else, a logo design needs to be visually appealing, because if it’s not that then it is of no use. The fact is that a good logo design will even help you in sales if you actually do manage to make your identity in the market. But a logo design does so much more than just create your brand identity; it creates an everlasting effect on the minds of people about your business and the kind of business that you run. If you have a powerful and effecting logo then this would mean that these people can even become your customers at one point. A good and custom logo design will create the awareness that you and your brand needs....
Learn MoreIt’s important for any company to stay relevant and competitive in order to remain a viable business. Having an online presence is key, but finding ways to gain attention for the company, blog, or business can present certain challenges that can be daunting for any size company. Regardless of business or blog size, ventures can always use up-to-date marketing techniques to make viewers aware of your specific resources and services. Here are some tips for larger and smaller companies alike that will help you more successfully market your business. If you have a blog, smaller business, or you’re just starting out, you probably don’t have the kind of marketing dollars or resources to put behind a comprehensive campaign, like other larger corporations. If this is the case, you may want to focus your attention in areas where you’ll have the greatest effect with the lowest cost, but starting small doesn’t mean that you have to be narrow in your approach. There are many things you can do to promote your business that are both beneficial to your business and your bottom line. Utilizing the power of local promotional sites and social networking is key for smaller businesses. This provides an avenue towards creating lasting connections to your local community...
Learn MoreAffiliate marketing is all about list building and conversion. You need List Marketing Tools and any other tools that can leverage your resources well. There are a lot of factors growing your list and driving good conversion rate: Great sales copy, great landing page layout and design, and great deliverability. Let’s explore a bit more on each. Great sales copy Sales copy is everything. Strong proposal and call to action is important in both growing your list and selling your products/services. A great sales copy need to translate features into benefits that your potential clients or customers can’t live without, so to speak. Great landing page layout and design Sales copy in itself can’t be effective without great landing page layout and design. Sales copy needs to be presented in such a way that your messages are well presented and right on target. The right layout can arrange information in the most effective ways, and the right design elements can enhance the whole experience – all contribute to one common goal: Conversion. Obviously, good landing pages are those that can capture the most leads and deliver what they want in effective and efficient manner. Great deliverability Leads and prospects captured from your landing page need what they want fast...
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